Speak the language your audience understands. Find the common ground to be listened to, understood and believed. As an expert your message is important enough for you to ensure it is delivered in the most effective way possible. If the audience doesn’t understand you, you must change your delivery.
Give them the answers they need without boring them and killing them with techno-babble. Find helpful analogies and illustrations that clarify your message and remain memorable
Insights from technical leaders
Everything should be made as simple as possible, but not simpler.”
The good thing about science is that it’s true whether or not you believe in it
Remember to look up at the stars and not down at your feet.