When you hire salespeople, you expect them to be good communicators. They need to talk with prospects and connect with clients.
There was a time when they sat and made cold calls over the telephone. They still might need to make cold calls. And they need to talk on the phone. And they need to appreciate the communication nuances of texting, calling and send DMs.
When they are in a highly competitive market because they need to communicate their benefits and features in a way that emphasizes their competitive advantage. This is especially true in the service business.
Imagine if you are in accounting, engineering, finance, insurance, healthcare, security, executive recruiting, marketing, IT,….
The best communicator wins. That means you craft a message that relates to your prospects and deliver it in a manner that resonates with them.
When you’re selling to individuals, residential or small value you don’t need to deliver presentations because it’s all about connecting one-on-one. It’s about the conversations and personal connections. You need to communicate with people and connect.
When you are presenting your offer to more than one person at a time. That might be a discussion with two, three or four people in a meeting. Perhaps you’re speaking in a board room to a dozen people. That’s when presentation skills become more critical to your sales success.
When you hired your salespeople, did you test their presentation skills? Why not? Because you might have been looking for industry experience. Perhaps you expected sales experience. But did you screen them by asking for a sales presentation to a small, medium or large audience? Yes, those present different challenges.
And how well can they deliver a presentation online versus in the room. Again different presentation challenges.
That means they need training to improve their sales presentations because it goes beyond the simple conversation stage.
You enjoy the biggest return on presentation training for your sales team when:
In these cases, your presentation needs to address the facts. More importantly your sales presentations need to address the intangibles and build the connections and relationships to benefit both you and your clients. It’s much more than a sales pitch. It’s a relationship-building presentation that makes or breaks the connection.
When you want your sales team to be best equipped to deliver this high value sales presentation, equip them with the best presentation tools you can because you want them to win. How do winners win? They get the best tools, best training and best coaching.
Let’s talk about how we can provide the best sales presentation training and support for them now.
Boost the skills and confidence of your sales team with Superior Presentation skills training because anything less – is inferior and they lose.
Your sales team deserves your support to help them deliver Superior Presentations when they speak.