When we hear a list of three, it resonates within our brain. It feels like a three-legged stool, simple and stable. Only the number one is more powerful.
Think of all the threes in your life and how easy you can recall and rattle them off.
I bet you can remember many more examples of threes. (That’s threes, not trees.) Your assignment for today is to think of as many sets of three as you can.
Notice how you can recall so many. That’s the magic.
1 Digest information
The presenter tells you that this is a 14-step process. How do you feel? Now imagine that the presenter states that there are three phases to the program and each phase has a few steps. It might be the same number of steps yet segmenting them into three phases makes it more attractive. You’re more willing to listen.
When you hear “three” you are relieved because you know you can digest three. You also establish three “files” in your brain to organize the information.
Equip yourself with these phrases:
2 Remember information
When you group your information into sets of threes, it’s easier for you to remember the parts to your presentation.
When the audience hears a set of three, they feel comfortable in both listening and remembering.
Instead of telling your audience everything that you know about the topic, offer them the top three points that are most relevant to them now.
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